Wednesday, March 9, 2011

#trending now... #thesolemates

(Article courtesy of The Solemates:

What do Costco, Urban Outfitters, Anthropologie, and J. Crew all have in common?

They are all head-over-heels for all things bridal!

Costco is the last one to the (bridal) party in this case, having just announced that they are going to be carrying wedding dresses ranging in price from $700-1400!  How cool is that? Picking up Peanut Butter to last you through the 2nd coming? Looking for pizza rolls for a party of 300? Need a wheel (like, the whole wheel) of cheddar cheese? Add a gown to that list and voila, you have snacks for the reception and a dress to go with it!

While my tone may sound sarcastic, I think this is seriously great. Economies of scale at its finest.   The dresses will only be sold online. Apparently they also sell coffins online, so now you can really take care of a lot of life's biggest moments with one transaction. Efficiencies come in unexpected places...

Check out what they have to offer  - as the style is thematic (think Disney princess) and inspired. They are all from the (highly regarded) collection of bridal designer Kirstie Kelly. Being sold through Costco, their prices are 40-60% below retail. That's amazing!

Here are some useful links:

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